Note: This project is based on a university-assigned brief and is not for a real company.
Southbank is located on the southern bank of the Yarra River and is one of Melbourne’s premier entertainment precincts. It’s home to major attractions such as the NGV, the Arts Centre, Crown Melbourne, and a variety of top-rated restaurants along the scenic river prominade.
The brand identity involves the idea; Same Place, Day & Night, representing a shift of target audience and what Southbank has to offer during the day as opposed to night.
My main contribution was the Southbank brand strategy and photography, where I played a key role in visualising the switch from day to night through the different aspects of Southbank.
A timelapse video was created visualising the different areas of Southbank switching from day to night, going back to the key idea; Same Place, Day & Night.