Note: This project is based on a personally-assigned brief and is not for a real company.
The brand strategy uses a series of asterix symbols, each inspired by the varying shapes of aster flowers that bloom throughout the vineyard, to represent the different tiers of wine: base, mid-range, and premium. Rather than relying on a traditional logo, we took a utilitarian design approach, creating a clear graphic and naming system that communicates each wine’s position within the vineyard. This challenges the idea that a brand must be defined by a logo, showing instead that a strong identity can be built through thoughtful, minimal design.