Hello! I'm James, a Communication, Brand Strategy, Brand Identity Designer and Photographer based in Melbourne, Australia.
Graduated a Bachelor of Design (Communication Design) at RMIT University and completed an exchange at University of the Arts London - London College of Communication studying a Bachelor of Graphic Branding and Identity in 2024.
Freelance / Personal Practice
2022-present
Sports Photographer
St Kevin’s Old Boy’s (VAFA)
2023-present
Event Photographer
AFL Europe Fitzpatrick Cup London
2024
Sports Photographer
West London Wildcats
2024
Event Photographer
NextGen Unite Cup Waverley Park
2024
RMIT University
Bachelor of Design (Communication Design)
2022-2024
University of the Arts London - London College of Communication
Graphic Branding and Identity
2024
Design
jamesandriskedesign@gmail.com
Photography
jamesandriskephotography@gmail.com
All copyrights by James Andriske, 2025. All work, unless otherwise stated, are the intellectual property of James Andriske.
Note: This project is based on a personally-assigned brief and is not for a real company.
The brand strategy uses a series of asterix symbols, each inspired by the varying shapes of aster flowers that bloom throughout the vineyard, to represent the different tiers of wine: base, mid-range, and premium. Rather than relying on a traditional logo, we took a utilitarian design approach, creating a clear graphic and naming system that communicates each wine’s position within the vineyard. This challenges the idea that a brand must be defined by a logo, showing instead that a strong identity can be built through thoughtful, minimal design.
Note: This project is based on a university-assigned brief and is not for a real company.
Southbank is located on the southern bank of the Yarra River and is one of Melbourne’s premier entertainment precincts. It’s home to major attractions such as the NGV, the Arts Centre, Crown Melbourne, and a variety of top-rated restaurants along the scenic river prominade.
The brand identity involves the idea; Same Place, Day & Night, representing a shift of target audience and what Southbank has to offer during the day as opposed to night.
My main contribution was the Southbank brand strategy and photography, where I played a key role in visualising the switch from day to night through the different aspects of Southbank.
A timelapse video was created visualising the different areas of Southbank switching from day to night, going back to the key idea; Same Place, Day & Night.
Graphic Branding and Identity
Note: This project is based on a university-assigned brief and is not for a real company.
The aim of the project was to create and promote a new brand for a product made from waste including fashion, food and electronic waste. The three food waste options included a skincare range made from discarded bread, a sportswear clothing range made from coffee grounds and a vodka (or other spirit) made from surplus milk.
Throughout the project, I explored and developed a range of skills through various workshops, including blender, laser cutting, lino printing and screen printing. I also experimented with various digital tools such as augmented reality and Adobe After Effects to expand my creative practice in the LCC digital design space.
Collection of documentary photographs documenting the sudden upheavel of a childhood garden that shared such vivid childhoods memories.
The photographic series doucments the process of tending to the childhood garden, serving as a poignant metaphor for the gradual evolution of growing up on the property and the sudden upheaval of losing the garden along with the cherished memories it once cradled.
Presented in black and white, the series vivdly portrays the profound sense of loss associated with a childhood home, along with the tangible recollections it held, prompting the viewer to contemplate the diverse ways in which we encounter loss in our daily lives.
Its sub-brand, Urban Lighting, focuses specifically on the installation and upkeep of public and smart lighting infrastructure, currently maintaining over 100,000 lighting points nationwide.
The strategy focused on connectivity; connecting communities and cities through street lighting and urban infrastructure. The logo and identity reflect the idea of movement and connectivity, depicting a bird’s-eye view of an urban landscape and road network powered by lighting, energy, and power solutions.
West London Wildcats (AFL LONDON) and Fitzpatrick Cup London 2024 (AFL EUROPE).
NextGen Unite Cup Waverley Park 2024.
Images published in VAFA/SKOB social media, news updates, reports etc.
Published and featured in the AFL Footyfocus 2023 competition and AFL/AFLW social media accounts.